Shalini Bazari
Founder & Strategic Integrated Marketing Consultant

Shalini Bazari is a global marketing strategist and growth advisor with 24+ years of experience helping organisations build strong brands, aligned teams, and measurable marketing performance across financial services, education, premium retail, and regulated industries in India, Canada, and Australia.

 

She has held marketing lead roles across banking, higher education, institutional organizations, and premium retail leading integrated marketing strategy, public relations, digital promotions, brand positioning, and performance marketing initiatives.

 

Shalini has worked with globally recognized institutions including BMO (Bank of Montreal), ICICI Bank,  Credit Institute of Canada, and Global University Systems/ Trebas Institute, as well as premium consumer and lifestyle brands such as Montblanc, Jimmy Choo, Tommy Hilfiger, Franck Provost, and leading Indian luxury designers.

 

She has instructed more than 2000+ post graduate students in Digital Marketing at York University School of Continuing Education, and designed the Content Marketing course module lending to practical applications through in-class and online education.

 

Her work has delivered outcomes such as 200%+ lead growth, enrolment acceleration, improved ROI, and scalable digital marketing systems. Known for bringing clarity to complexity, Shalini helps organizations move from fragmented efforts to focused strategies—aligning brand, content, and performance into one connected growth engine. She combines strategic thinking with hands-on execution, particularly in high-trust and regulated sectors where credibility matters most.

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A graduate of Narsee Monjee College of Commerce & Economics, she holds a Master of Commerce (Business Management) degree from the University of Mumbai, India. She has completed a Master of Business (Marketing) degree from the University of Queensland, Australia, and a Digital Marketing Management Certificate from the University of Toronto, Canada. She also holds the NISM Mutual Funds V A series certification

 

Shalini has volunteered for  non-profit organizations supporting diversity & inclusion and animal welfare. Her  style of working is collaborative and driven by partnership complemented by continuous learning from industry peers and creative thinking. Through Shalini Bazari Marketing Consultancy, she partners directly with founders and leadership teams to clarify positioning, align stakeholders, and drive sustainable, trust-led brand growth.